Hello Denmark: Everyday life through Danish design and architecture
Exhibition
Jun 8, 2020 - Aug 29, 2021
Hello Denmark in 2020 celebrated Danish architecture and design through everyday life. The exhibition presented Denmark as a design and architecture nation and won a Gold Award at the MUSE Design Awards 2021.

We paid tribute to Danish architecture and design and dove into the myths behind what has made Denmark and Copenhagen popular throughout the world: the good everyday life.
Denmark is often highlighted in an international context as an example, when it comes to creating optimal living conditions for the population; conditions that contribute to a high level of quality of life. Denmark has been voted the happiest country in the world on several occasions, and the New York Times refer to Copenhagen as one of the most recommended places to visit in 2020.
What is the Danish recipe for the desirable good life? In the exhibition Hello Denmark we celebrated everyday life and all the things that Danes often take for granted: Our well-designed surroundings, cycling life and harbor baths in the middle of the city.
Gold award
The exhibition won a Gold Award at the MUSE Design Awards 2021.

Photo: Kontraframe
Hello Denmark unfolded our shared narrative of Denmark as a world-class design and architecture nation. A tale that testifies to a design tradition and a strong set of values that permeate the entire community and shape the life we live – every day – from the smallest teaspoon to the largest urban planning.
We provided a glimpse into six fundamentals of everyday Danish life and explored the ways these highly-valued ideas impact our built world. You could discover Denmark’s relationship to nature; the foundation of trust in society; an insistence on hygge; the country’s unique cycling culture; the reasons why design is valued; and the Danes’ joy in being close to water.
The exhibition was located in our Golden Gallery.
Film and photos
The thematic films of the exhibition are produced by Besyv for Danish Architecture Center.
The film Made in Denmark is produced by Filmbureauet and Thin Green Line Productions for Danish Architecture Center.
The film Fantastiske Fingerplan is produced by Kvalifik for TV2 Lorry.
Photos by Jens M. Lindhe, Torben Eskerod and Tine Harden.
Exhibitions Today
See Our Current ExhibitionsWhat was Hello Denmark?
Hello Denmark was an exhibition at DAC celebrating Danish architecture and design through the idea of “everyday life done well”.
When did Hello Denmark take place?
The exhibition ran from 8 Jun 2020 to 29 Aug 2021.
What core question did the exhibition raise?
The exhibition asked what the Danish “recipe” for a good life is, pointing to designed surroundings, cycling culture and swimming/water in the city.
What did the exhibition consist of?
The exhibition consisted of six installations covering nature, trust, hygge, cycling culture, thoughtful design and being close to water.
What award did the exhibition receive?
The exhibition won a Gold Award at the MUSE Design Awards 2021.
What should I know if I only read one thing?
Hello Denmark (8 Jun 2020–29 Aug 2021) used six installations to show how Danish design and architecture shape everyday life—from cycling culture to life by the water.


